FITUR (International Tourism Fair) is the most important tourism fair in Spain and one of the most prominent worldwide. It is held annually in Madrid, at the IFEMA exhibition center, and brings together professionals from the tourism sector, both national and international.
The FITUR fair is a key event for tourism, since it is a meeting point for the different actors in the sector: travel agencies, hotels, airlines, transport companies, public entities, official tourism organizations, among others. During its celebration, the latest news, trends and tourist destinations are presented and promoted, commercial agreements are closed and business opportunities are generated.
An important aspect of FITUR is that it has active participation from all tourist destinations in Spain, both at a regional and local level. This allows you to obtain a global vision of the country’s tourist offer and discover the different proposals that each region has to offer.
Now, we are going to answer some of the most frequently asked questions that people ask about FITUR:
What is FITUR?
FITUR is an international tourism fair that is held in Madrid every year. It is a large-scale event that brings together professionals from the tourism sector, companies, tourist destinations, and visitors interested in learning about the latest developments in the field.
When is FITUR celebrated?
FITUR is held annually for a few days at the end of January. It usually lasts five days, in which conferences, presentations, networking and other activities are carried out.
How to get to FITUR?
To get to FITUR, you can choose various means of transportation. The IFEMA exhibition center has excellent public transport connections, including metro, bus and train. Additionally, if you go by car, there is parking available at the fairgrounds itself. If you are traveling from another city or country, you can also use the Madrid-Barajas airport, which is very close to IFEMA.
What can I find at FITUR?
At FITUR you will find a wide variety of stands from companies and tourist destinations from around the world. Each stand shows the proposals and news of the destination or company in question. In addition, there are thematic pavilions dedicated to different areas of tourism, such as adventure tourism, cultural tourism, health tourism or technological tourism. You can also attend presentations, conferences and meetings with experts in the sector. FITUR is an excellent opportunity to discover new destinations, establish business contacts, and be aware of the latest trends in tourism.
What are the main new features of FITUR?
Every year, FITUR presents a series of new developments and trends in the tourism sector. Among them, the advances in technology applied to tourism stand out, such as the use of artificial intelligence, virtual and augmented reality, and digital solutions for tourism management. In addition, new destinations and tourism products are presented, as well as sustainability and responsible tourism initiatives. At FITUR, awards and recognitions are also given to the best tourism projects and best practices that promote innovation and quality in the industry.
Can I buy tickets for FITUR?
FITUR is mainly aimed at professionals in the tourism sector, so entry is free for them, as long as they prove their activity in the sector. However, the general public is also allowed entry for one day with a reduced entry price. It is important to check the requirements and conditions to obtain tickets on the official FITUR website.
Will FITUR be held this year due to the COVID-19 pandemic?
Due to the COVID-19 pandemic, this year’s edition of FITUR has undergone modifications. Although the fair will take place, it will be done under strict sanitary measures and with limited capacity. This is due to concerns about ensuring the safety of attendees and preventing the spread of the virus. Therefore, it is necessary to consult the official FITUR website to find out the updates and changes regarding this year’s edition.
In summary, FITUR is an international tourism fair held in Madrid and brings together professionals from the tourism sector from all over the world. During the fair, the latest developments and trends in tourism are presented and promoted, commercial agreements are closed, and business opportunities are generated. FITUR is a unique opportunity to discover new destinations, establish contacts and be aware of the latest trends in tourism.