Becoming a sponsor of a football team is a great way to promote your company and increase its visibility. However, it is important to keep in mind that this type of sponsorship can be expensive, so it is necessary to evaluate if it is an investment that fits your budget.
How much does it cost to sponsor a football team?
The costs of being a sponsor of a football team can vary considerably depending on the level of exposure you wish to obtain. Some of the costs to consider include the size of the logo on the team’s shirt, presence in stadium advertising, participation in exclusive events, among others. It’s important to do a detailed cost analysis to ensure that you’re getting a positive return on investment.
Sponsoring a top division team like Real Madrid, Barcelona or Atletico Madrid will always cost more.
The amounts paid by major sponsors of football teams can vary widely, depending on the size and popularity of the team, as well as the length and terms of the sponsorship contract.
How much do major football sponsors pay?
Here are some examples
- Real Madrid: Fly Emirates pays around 70 million euros a year to be the club’s main sponsor.
- Barcelona: Rakuten pays around 55 million euros a year to be the club’s main sponsor.
- Manchester United: Chevrolet pays around 64 million euros a year to be the club’s main sponsor.
- Bayern Munich: Deutsche Telekom pays around 60 million euros a year to be the club’s main sponsor.
- Juventus: Jeep pays around 45 million euros per year for being the main sponsor of the club.
These are just some examples and the amounts can change each season due to the negotiation of new sponsorship contracts.
How to start from scratch (investing little)
To start sponsoring a football team from the basics, the first thing you should do is contact the club and express your interest in sponsoring them. It is important to set up a meeting to discuss the details of the agreement, including the benefits you will get as a sponsor and the costs involved. Once you’ve agreed to the terms, you’ll officially become a team sponsor.
You can start with your city’s main team. Many teams in towns and cities sponsor local businesses.
Sponsors of Spanish soccer teams
